In the current
economic climate, managing a credit rating and obtaining finance is more
important and difficult than ever. It is vital that companies are provided with
the right information from the market and credit rating agencies, to ensure
their credit and risk evaluation shows them in the best light.
Part 3 of 3 Internal risk data (part 1 managing
risk information, part 2 external risk data)
Internal risk information usually
falls into 3 categories: strategic, financial and operational. Users of company
risk information will be looking for, and expecting to find information under
these headings, so make it easy for them by proving the information in this
way:
Strategic
Risk assessors will be looking to
see that the company strategy is well thought out, researched, tested and
revised inline with real world developments and expected future events.
With this in mind; provide a commentary on changes to previous strategy or
expected future changes and the reasons for this, explain how risk factors are
being monitored and managed.
Some of the basic points to cover
are:
- Market position of key products
- Ability to differentiate from
competitors; maintaining a competitive advantage
- Product life cycle and distribution patterns
- Sourcing of key materials/ skills
- Ownership of IP and copyright benefits
- Trade or pricing regulation and litigation risk, changes in legislation
or regulation
- Reliance/dependence on specific customers, suppliers or markets
- Outline of your current strategy, approach to risk management and
business continuity plans
Financial
Start with a brief outline of the
management and legal structure, major shareholders and stakeholders and the
business plan. There should be a clear link between the company strategy and
the business plan, if not, this should be explained. If specific developments
or risks have been identified, model their effects, applying various scenarios
to demonstrate how the situation would be managed to ensure compliance with
loan covenants or other limiting factors, always include cash flows in this
analysis.
In terms of figures, financial
forecasts and company accounts will cover most expected data but cash flow will
be of most interest to a risk assessor, so explain the key drivers and ratios
including gearing and trend analysis. Strip out any unusual cash flows
such as share buybacks or exceptional transactions, explaining what you have
done and why. Discuss the balance sheet, commenting on liquidity and like cash flow,
strip out or highlight any distorting transactions. It may also be relevant to
comment on the following: Contingent liabilities, pensions, onerous contracts
or large capital projects as well as commentary on current finance including
possibility of renewals or additional draw downs.
Operational
This is all about management, who
they are, their track record and approach to risk. How have management reacted
to previous unexpected developments? Have the changes made by management had an
impact? If there are developments that may be seen to affect the company, it is
probably wise to contact any parties that may be concerned by the news, be it
creditors, banks or investors. Proactively advising of changes and what actions
are being taken will be met with less scepticism. If there are concerns about
releasing commercially sensitive information it is possible to put
confidentiality agreements in place.
For further information on this
topic please visit www.wardwilliams.co.uk or email enquiries@wardwilliams.co.uk